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We used to think about motorcycle production as the heir to bicycle or military factories. We know the examples when motor production arose on the basis of the production of vacuum cleaners and fans, but that the manufacturer of cups became a motorcycle magnate… This is just outstanding!

John Marston began to build his empire in the 19th century. In 1871 he purchased a small factory on Pool Street in Wolverhampton and began the production of household utensils. In the product list you could find bread plates, lids for dishes, pots, pans, kettles and even footpads. Back then the company was called John Marston Limited.

The Sunbeam trademark appeared in 1888, simultaneously with the beginning of the production of bicycles, and disappeared only in the late 1930s, when all the developments, along with the trademark, were sold to AMC.

During 1903 and 1904 John Marston and his sons were experimenting with motorcycles. It is thought that they were using a Swiss “Motosacoche” engine mounted on a modified Sunbeam bicycle. Some of the Sunbeam employees were clearly giving thought to motorcycle production because in 1903 James Morgan, the Deputy Works Manager patented a “Little Oil Bath” for chain driven motorcycles. This work came to an end in 1904 when one of the company’s employees died during the test-drive of the experimental prototypes. After the accident John Marston decreed that no more work would be carried out on these machines in his factory.

IIn 1911 the plant was significantly expanded. The rest of the houses on Pool Street were demolished to make room for a new construction. When the work was completed, the factory looked the same as today, taking the entire eastern side and the northern end of Pool Street. One of the buildings that is not there today can be seen in the upper right corner of the photo. It stood on the opposite side of Jeddo Street and was connected to the main plant by a covered bridge.

Despite a long past incident, it was not reasonable to stay away from the fast-growing motorcycle market, so in 1912 the production began. The first serial machine was designed by Harry Stevens, one of the four Stevens brothers who ran A. J. Stevens & Company Limited. Later, Harry will become really famous thanks to the A.J.S. motorcycles.

The first machines went into production in 1912 and were soon a great success, eventually overshadowing the company’s bicycles. They became known as “The Gentleman’s Motorcycle”. Initially sales were only conducted at existing bicycle sales depots. The machines were hand built, with a selling price of 60 guineas. Almost immediately they featured in competitions and were very successful. Two Sunbeam machines gained gold medals in the London-Exeter-London trial, in December 1912, and the Sunbeam name became well-known to enthusiasts throughout the country.

With the outbreak of the war, Sunbeam began to develop new machines for use in the armed forces.

Кен Нортон катается на военной машине Sunbeam мощностью 3,5 л.с. Это французская версия с ременным приводом.

In 1915, the JAP engines almost disappeared from the market due to sales to the War Department, and so the machine was modified to accept a Sunbeam 6 HP twin engine, and was subsequently supplied to the armies of Great Britain, Russia and Italy.

During 1916 large numbers of Sunbeam motorcycles were supplied to the Russian Army for use on the Eastern front. A new 8 hp twin engine with a 3 compartment fuel tank was developed for this purpose. It was fitted with a machine gun and armored sidecar. The machines were powered by a Swiss 996cc MAG engine, and had Brampton ‘Biflex’ forks.

In 1919, after the State permission to return to the production of civil equipment, Sunbeam released a new catalog, in which re-introduced the models of 1916. Despite the fact that prices grew until 1921 due to post-war inflation, the new models were well received by the general public. The press believed that they were the most beautiful machines on the road and were nicknamed “Rolls Royce among singles”.

An advert from February 1920

Two new models were introduced in 1922: 3.5 hp “Longstroke T.T.” and 4.25 hp Sunbeam, which was mainly sold with a sidecar.

In 1924 the 8 hp twin was discontinued, and a new model numbering system introduced:

Model 1. 2¾ HP with full road equipment
Model 2. 2¾ HP with less equipment
Model 3. The old ‘Standard’ 3½ HP model
Model 4. The old 3½ HP now fitted with a 4¼ HP engine
Model 5. The old 3½ HP ‘Solo’
Model 6. The old ‘Longstroke’
Model 7. A 4-speed version of the 4¼ HP machine
Model 8. ‘Standard’ 350cc OHV machine
Model 9. ‘Standard’ 500cc OHV machine
Model 10. 350cc ‘Sprint’ OHV machine
Model 11. 500cc ‘Sprint’ OHV machine
Model 10. 350cc ‘Sprint’ OHV machine

In 1925 the Government banned racing on public roads; the last meeting took place at Hereford on 4th April 1925.

Модель 11. 500 кубовая верхнеклапанная модель ‘Sprint’

The ‘Sprint’ models were discontinued, and in 1926 prices fell by about 5 guineas per model. The cheapest machine was then sold for £72, and the top of the range ‘Model 9’ sold for £105.

Объявление от 1927 года.

Of course the general depression did not help. Motorcycle sales slumped and the company contracted. The machines were still good, but they had undergone a great change, no longer being the ‘Rolls Royce of motorcycles’.

Luckily, John Marston had decided to begin producing radiators in 1906 for the growing car industry (initially in Temple Street, then at Sunbeamland). It saved the company from bankruptcy.

In November 1929 production of the Deloford portable boat began in an empty workshop on the top floor. The boat, made of plywood and rubberized sheet, could be packed flat for easy transportation. A lot of orders were received; the venture appeared to be a great success.

In 1929, Sunbeam finally adopted the saddle tank, which had been invented by Howard Davies in 1924. Sunbeam was not the only company that was late with the introduction of the saddle tank, rather the opposite. The only company that implemented such an improvement in the series since 1924 was the Brough Superior.

The year of 1930 started badly. Sidney Bowers was taken seriously ill, and on January 26th, replaced by accountant Graham Bellingham. Sales were falling because of the Depression, and a new range of models was announced in readiness for the Motorcycle Show.

A number of changes to the range of models took in 1930. The Model 6 ‘Longstroke’ was restyled and called ‘The Lion’, which was named after one of the ICI trademarks. The design of the fuel tank was a departure from usual Sunbeam practice. The soldered petrol tank was replaced by a bought-in welded and chrome plated tank.

There was also the new 350cc Model 10, which had an overhead valve engine, and was designed by Stephenson and Greenwood. It had a three speed gearbox, was lightweight and economic on fuel. Fuel consumptions of over 100 m.p.g. were not uncommon.

In the new range, the Druid-type forks were replaced by Webb-type centre spring forks, and soldered petrol tanks were discontinued (except on the Model 90) in favour of the welded, chrome plated bought-in type that was fitted to the ‘Lion’.

In 1931, prices were reduced due to the continuing Depression, and the company adopted more internal economies in an attempt to reduce manufacturing costs.

1932 Model 9A

The whole Sunbeam range underwent major changes in 1932, with the introduction of a very robust constant mesh four-speed gearbox (the AW series), and a much –revised top end for the engine. The new gearbox was based very much on the 1920 constant mesh ‘box as used on the “Standard” 3 ½ HPs and later the Model 7. A pull-off clutch was fitted, with the operating mechanism mounted in the clutch spring cover – but it was not successful!

A new front fork was introduced which enabled the wheels to be removed without disturbing the brakes. Full enclosure of the rear chain became standard, and an instrument panel with clock and oil pressure gauge was fitted to the top of the petrol tank. A twist grip throttle was still only an option.

From 1932 on a 600cc version (Model 9A) was marketed, with engine dimensions of 88×98 mm, giving 599cc.

The 599cc 9A was introduced for the 1932 season as the range leader for the touring range. And was derived from the well established Model 9, over head valve 499cc single with which it shared many components.

The two port 600cc OHV engine let it drive fast ahead on the road. This powerful bike is equipped with an Amal carburetor, Lucas MagDyno, Eureka oil pressure gauge, ammeter, Lucas lighting set and twist grip throttle which was an option in 1932. It runs wonderful and has been used regularly in last years.

New features for 1932 were: Sunbeam 4-speed gearbox and a new fork with revised brake, a tank top panel which holds Smith clock and oil pressure gauge and a new rocker box – with feed pipe from the oil pump – with fully lubricated rocker gear.

YearTotalL’stroke, Mod 6, 5 (’27-’30), Lion 5004.1/2HP, Mod 7, Lion 600Mod 1 & 2Mod 8Mod 9ParallelMod 8 (’24-’26)    Mod 80   ParallelMod 9 (’24-’26) Mod 90Mod 10Mod 9AMod 14 L’strokeLittle 90 (’33), Little 95 (’34-35)Mod 95, 95R, 95LMod 16 Hi CamModel 9 SportsLight Solo & Solo SportsAMC, B & C Series
  492cc SV598cc SV347cc SV347cc ohv493cc ohv347cc ohv493cc ohv344cc ohv596cc ohv246cc ohv246cc ohv493cc ohv248cc ohv493cc ohv493cc ohvvarious
1931130272 270 17111       
1932941518 331 12213       
193374814 1212210 5524    
193477146 912   83619    
1935106107 1924   12201319   
1936114103 2138   430  17  
19378336 1616   722    13 
19383418 52   18    9 
19395001  1         147
19405               5

Sales continued to drop. In another attempt to reduce production costs, ‘Lion’ was upgraded with a removable cylinder head, and the Model 90 was produced only in small quantities, because it was expensive in assembly, since most of the machines were assembled manually. Production of the Model 10 has been stopped and the old 350cc Model 8 has been re-entered again.

Specifications of Sunbeam Model 9A

Manufacturer Sunbeamland, Wolverhanpton, Great Britain
Years of manufacture 1931-1938
Quantity produced, units 51
Price 84 £
Today’s value 5 441 $
Type Single cylinder, OHV
Engine capacity, cc 596
Bore and stroke, mm 88 х 98
Engine rating
Sparking Magneto Lucas
Carburetor Amal
Transmission 4-speed, hand gear
Frame type Single front down tube
Front suspension Parallelogram “Webb”
Rear suspension Rigid
Brakes Drum type
Wheel size
Length, mm 2 083
Width, mm 813
Height, mm
Wheelbase, mm 1 372
Ground clearance, mm
Seat height, mm 711
Mass, kg
Gas tank size, l
Maximum speed, km/h
Range, km

* – Data on the results of the measurement of the “Motorworld by V.Sheyanov” exhibit.